Fulfilling life dreams - that is the motto of VIVA Immobilien. Their special competence consists of assigning architectural drawings a positive value proposition, which anchors the brand in their target group on an emotional level and thus into a vision. In this way, VIVA succeeds in marketing state-of-the-art, innovative living spaces in the Bayreuth, Bavaria region in successful fashion.

The aim was to communicate this philosophy to customers and business partners as well as architects and property developers and build brand trust. In doing so, VIVA relied on our many years of experience in real estate marketing.

In brand workshops we accompanied the process from naming to logo development and defined a target group. It was thus possible to approach business customers in a targeted manner and address them concretely with the new brand. Subsequently, we developed an appealing and modern corporate design. The brand name has been defined by the Spanish word "viva", which means "alive" or "enterprising". The joie de vivre, which one feels when moving into a new apartment, is conveyed by this name at an early stage and thus generates a high degree of identification with the brand.

Based on this name, a minimalistic logo was developed. The letter-spacing and the modern typography of the logo are adapted to its geometric design language and thus form a harmonious effect in the overall picture. The color scheme is composed of modern pastel colors. Stationery, business cards, stamps, signs and stickers for the office windows were realized on the basis of this design. The platinum-colored hot foil stamping of the print media reflects the high quality and professionalism of the real estate marketing agency.